Gifted Creator Brief · Confidential

Beforeyouspeak Coffee
NZ Woolworths Promo

Performance OG Blend  ·  May 2026  ·  Instagram Story

Hey! We've gifted you a pack of Beforeyouspeak Coffee Performance OG Blend — now available in select Woolworths NZ stores. We'd love one piece of content in return: a simple, authentic Instagram Story directing your audience to their nearest store.

Keep it real, keep it you. No script needed — just genuine.

✨ A note from us: We're using this gifting round to find creators we'd love to work with on an ongoing basis. The best way to show us what you've got is to post organically — authentically, in your own voice, to your real audience. That's exactly what we're looking for.

Your deliverable

→1 x Instagram Story featuring the product with store locator link added to Story
→Partnership ad label turned on before posting
→TikTok Spark Ad code sent to Suz within 24 hours of posting
→Tag @beforeyouspeakcoffee and @woolworthsnz
→#gifted disclosed in caption
⚠️
V2C required — face or speaking to camera. Trending audio with no spoken content will not be accepted.
→Say "Beforeyouspeak Coffee Performance OG Blend" at least 3 times
⭐Bonus points — an in-feed Reel is not required but we'd love to see one. If you feel inspired, go for it. This is a great way to show us what you can do.

Key talking points

Beforeyouspeak Coffee Performance OG Blend — now in Woolworths NZ
Turmeric, MCT oil & ginseng — not just a caffeine hit
$2 a serve — 7 serve trial bag at Woolworths
Find it in the coffee aisle at Woolworths [your city]
"Use the store locator in my bio to find your nearest Woolworths stocking it"

Reel inspo — watch before you create

View on Instagram ↗
✅ V2C · Making coffee demo
Talking directly to camera while making the coffee. Authentic, face-forward, product-led. Your voice is the hook.
View on Instagram ↗
✅ Path to purchase
In-store shelf find → basket → at-home prep. Introduce the product at Woolworths first, then show the coffee being made at home.
View on Instagram ↗
✅ V2C · Lifestyle & ritual
Real, relatable and personal. Shows how Beforeyouspeak Coffee fits naturally into an everyday routine — this is the authentic storytelling we love.

Do's & don'ts

✓V2C — face or speaking to camera
✓Say "Beforeyouspeak Coffee Performance OG Blend" 3x
✓Name your city — "Woolworths Auckland" etc.
✓Direct to store locator link in bio
✗No trending audio without spoken content
✗No medical or clinical claims
✗No competitor mentions

CTA examples

"Find Beforeyouspeak Coffee in the coffee aisle at Woolworths [your city]."
"Use the store locator in my bio to find your nearest Woolworths stocking it."
"It's in the coffee aisle — link in bio to find your closest store."

Every post must include

Product clearly visible
V2C — face or speaking to camera
Brand + product name said 3x
@beforeyouspeakcoffee tagged
@woolworthsnz tagged
Store locator link + #gifted
Questions? Reach Suz at suz@beforeyouspeakcoffee.com
beforeyouspeakcoffee.com  ·  @beforeyouspeakcoffee